Our campaign aimed to build awareness amongst the general public of Bike Week 2019, with a view to driving behavioural change. A central message to the campaign was encouraging people to play their part for climate change by swapping their car for their bikes.
This was a digital first campaign that delivered a suite of graphic content and colourful animated videos across all social channels throughout the month of Bike Week. Through active social media community management and paid social media and geo-targeted ad campaigns, we drove national conversations linking Bike Week with all the positives of a bicycle and its net effect on climate change.
Our campaign drove record online community engagement on Twitter, Facebook and Instagram whilst driving strong website traffic and exponential reach and impressions across all paid media channels.