To change the widely held perceptions about the quality of fast-casual dining by positioning BuJo as an entirely unique offering within a crowded space.
We drove a strong media relations campaign for BuJo, introducing the restaurant to food lovers, KOLs and media alike. We built the profile of Bujo’s Culinary Director and positioned BuJo as the most sustainable and only Chef Inspired burger joint in Ireland.
In the absence of above the line support this campaign placed Bujo strongly on the map of quality casual dining in Dublin and this led to a direct effect on sales and footfall. This campaign was awarded Best Media Relations campaign at the PRII Awards for Excellence 2018. BuJo was awarded Bord Bia’s Just Ask Restaurant of the Month and was named ‘Best Burger in Leinster’ by Burgerfest.