The Westbury


Our aim was to drive awareness of a unique guest experience and platform to celebrate and highlight The Westbury’s ongoing commitment to nurturing young design talent in Ireland.


We developed a bespoke NCAD inspired Afternoon Tea at The Westbury, working with The Westbury’s talented pastry team, to create spectacular edible recreations of five of the NCAD student designer’s pieces. Our launch event showcased the NCAD designs, designers, and the Westbury’s iconic Afternoon Tea, simultaneously announcing the finalists and overall winner of an NCAD/Brown Thomas Fashion Bursary.


Media, influencers and fashion industry heavyweights flocked to the launch event and we earned substantial national earned media coverage for this campaign coupled with high engagement across all social channels post launch, and high levels of demand for bookings.