Advocacy and public information campaigns shape public attitudes, values, and behaviours.
At their core, they aim to educate, create support, and drive behavioural change. To be successful, they must resonate and engage with an often large and diverse target audience.
Our strong record in this area is down to creating effective communications strategies that do more than create awareness; they engage audiences in a meaningful way, achieving public policy goals. We have created award-winning public information campaigns with major organisations that engage and educate, drive reform and change public perspectives.