Senior Client Manager
Aisling is a Senior Client Manager at Drury, with extensive experience in strategic communications, crisis and reputation management, as well as media relations across a range of consumer, corporate and the not-for-profit sector.
She has a decade of communications experience with proficiency in media relations - building close relationships with some of Ireland’s most influential journalists across business, finance, tech, health and social affairs disciplines.
Since joining Drury, Aisling brings a wealth of media expertise and strategic communication insight forward to clients including Musgrave, Irish Life, Mars, Three, and The Local Enterprise Office.
Prior to joining Drury, Aisling provided strategic communication and reputation management advice in her roles with Powerscourt Group, Reputation Inc and Unique Media. She has previously advised a number of blue-chip clients including McCann FitzGerald, Brown Thomas Arnotts, Premier Lotteries Ireland (The National Lottery), and EY Ireland.
Appointed Managing Director of Drury in June 2010, Anne-Marie has over 20 years’ experience in the public relations industry. Anne-Marie combines her management role with strategic client support across a range of corporate, multinational and public sector clients, not-for-profits and publicly quoted companies. She specialises in strategic counsel, reputation management, change management, employer brand, leading campaigns and partnerships’, achieving thought leadership through strategic media relations, targeted digital and social media engagement, and has extensive crisis management experience.
Anne-Marie is a graduate of University College Dublin (U.C.D) with a B.A. International in French and German. She subsequently obtained an MA in Public Relations, has studied law at the Honourable Society of King’s Inns and is a qualified executive and business coach. She recently completed diplomas in Corporate Governance with the Institute of Directors and in Digital Marketing strategy with the Marketing Institute. She is currently studying Cyber Psychology.
Anne-Marie serves on the boards of the Coombe Women & Infants University Hospital, the Gate Theatre, and the advisory council of the RDI Hub. She is a former trustee of the Irish Heritage Trust and board member of the Dublin International Film Festival. Anne-Marie was the Runner-up in the CEO category of the Image Businesswoman of the Year Awards 2016. She is a Fellow of the Public Relations Institute of Ireland.
Billy Murphy co-founded Drury Communications in 1989 and has been Executive Chairman of the business since 2004.
Billy is one of Ireland’s foremost communications consultants specialising in C-Suite counsel, financial situations, business & society, litigation and crisis management.
Over 30 years, he has been a trusted advisor of boards and management of Ireland’s leading companies and organisations across the development, protection and enhancement of corporate reputation, offering solutions to the communications’ challenges they face.
He has worked on an extensive range of capital market activities including IPOs, transactions, restructurings, activism and a variety of corporate litigation projects. He has been pivotally involved in supporting organisations through complex or critical scenarios. Together with his Drury colleagues, he has an exceptional network of working relationships with other Irish and international professional services firms and corporate advisors.
In a fast-evolving world, where digital connectivity is firmly embedded and the premium on timely judgement is greater than ever before, the right mix of experience and expertise is essential.
In recent years, Billy has advised the boards and senior management teams of: CRH plc, Flutter Entertainment plc, Cairn Homes plc, Irish Life Group, Green REIT plc, Mediahuis, Outsourcing Inc. Bain Capital, Doyle Hotels (Holdings) Group, KKR, Openet, PM Group, Greencore olc Activate Capital, MML Capital Ireland, Crownway Investments and Ulster Bank.
Billy is President of Leinster Rugby and a member of the Leinster Management Board. He is also a member of the University College Dublin RFC Management Group. He is a Fellow of the Public Relations Institute of Ireland.
COO / Creative Director
Breena is Chief Operating Officer and Creative Director working across the agency responsible for building a strong creative ethos both culturally and structurally. She has worked in the communications sector for over 18 years and worked on many award-winning integrated campaigns, created and implemented comprehensive PR and digital strategies for a variety of clients within the Lifestyle, Beauty, Healthcare, Consumer and FMCG sectors.
Her role means she spends much of her time working across agency teams on multiple key clients to ensure best in class creative and strategic solutions are provided. Breena has a flair for storytelling and a passion for clever and original ideas, so is heavily involved in content creation and campaign ideation.
Breena works with a variety of clients including the Beiersdorf, NIVEA, Eucerin, Irish Life, RSA, Grunenthal and National Gallery of Ireland. She is a Non-Executive Board Member of the Dublin Well Woman Centre and holds a BBS Marketing & Languages as well as a diploma in Digital Marketing and recently graduated with a Diploma in Creativity, Innovation and Leadership at UCD.
Managing Director of Financial Communications
Cathal leads the Financial Communications team at Drury and draws from over a decade of experience working in media and public relations to provide strategic integrated communications counsel to some of Ireland’s biggest and best-known companies.
Cathal specialises in capital markets and transaction communications, helping clients to communicate their company’s strategy, growth ambitions and financial strength. He works closely with clients including CRH plc, Flutter Entertainment plc and HealthBeacon plc, advising on how to optimally communicate around financial calendar reporting, M&A transactions, IPOs, and shareholder activism.
With a background in print and broadcast journalism, Cathal also specialises in media relations and has been involved as an advisor on some of the most high-profile Irish business stories in recent years. He plays a leading role in proactive storytelling as well as crisis and issues management for clients including Musgrave, John Sisk & Son, Kepak, Henkel and Java Republic.
Cathal holds a Diploma in Advertising, Marketing, Sales and PR as well as Bachelor of Arts and Master of Arts degrees. He has also completed a Diploma in Capital Markets and Investments.
In 2019, Cathal was named on the Young Communications Professional of the Year shortlist by the PRII and PRCA and was an Early Career Awards finalist in the Marketing and Communications category.
Cathy has over a decade of experience in content, campaign, and digital strategy and joined Drury in January 2022. Cathy works across the full spectrum of Drury's clients on digital strategies that create maximum impact; including executive comms, content commissioning, and targeted paid campaigns. She takes a creative approach to digital platforms to advise our clients on the most effective way to reach their audience.
Prior to Drury, she led the digital strategy for corporate communications and campaigns at Sky UK. This included responsibility for CEO and Senior Leadership digital comms, the corporate website, and social channels with a focus on LinkedIn. In previous roles at Sky UK, she lead digital strategy for consumer and content channels as Campaigns Controller. She spent a number of years in Sydney where she managed content programming across a range of Foxtel's subscription TV channels. Prior to moving to Australia, she worked at TV3 (now Virgin Media Ireland) in programming and acquisitions.
Cathy has a BA from UCC, and an MA in Communications from DCU. She is on the board of directors for the Cork International Film Festival. In her spare time, she hosts and produces a multi award-winning and critically acclaimed film podcast, The Cinemile.
Senior Client Manager
Cian is a Senior Client Manager at Drury where he works with a range of clients across both private and public sectors, helping them to protect and enhance their corporate reputation through effective media relations, information PR and issues management. Cian currently advises clients including Musgrave Group, the Road Safety Authority, CRH plc, UPS, and Tourism Ireland. Working with clients across varied sectors has allowed Cian to develop strong relationships with media in key publications.
A goal-orientated communications consultant, Cian specialises in media relations and strategic issues management where he uses his experience with media engagement to help his clients achieve the stated outcomes of their communications campaigns.
Cian recently completed a diploma in Public Relations with the Public Relations Institute of Ireland. He also holds a Bachelor of Arts in International Relations from Dublin City University and a previous qualification in journalism.
Senior Client Manager
Since joining Drury in April 2021, Claire has displayed a proven track record of building strong working relationships and excellent knowledge of media relations and digital communications. Claire has excellent written communication and social media skills following her background as a journalist at the Irish Independent where she worked as an agriculture and rural affairs journalist for three years.
Claire works collaboratively with a range of clients including Road Safety Authority, Kepak, Enterprise Ireland, Love Irish Food and Amazon Web Services using her in-depth knowledge of the media landscape in Ireland to deliver traditional media and digital engagement campaigns to amplify the client story.
Claire graduated with an MA in Journalism from Dublin City University in 2017. She also holds a BA in English and French from University College Cork. Claire is currently completing a Professional Diploma in PR and Social Media from Fitzwilliam Institute. Claire was nominated for the Rising Star Award at the 2020 AgriGuild PR and Journalism Awards.
Claire is a Director at Drury and holds experience in corporate reputation, public information PR, financial PR, and issues management. She advises a variety of public and private sector clients including Musgrave Group, Cairn Homes, CRH Plc, Science Foundation Ireland, Tourism Ireland, Irish Life, and Addleshaw Goddard. She is a results-driven PR practitioner with a strong focus on media and client relationships. Working with a wide variety of clients has allowed her to develop strong relationships with key business, consumer affairs and news media.
Claire brings strategic thinking and insights to her work to deliver impactful communications campaigns and advises clients on best practice approaches to public relations. As well as fulfilling a press office function for many clients.
Claire has a proven track record in devising and implementing strategic reputation management programmes for clients. She has a strong understanding of how to engage media and consumers to support the delivery of effective communications campaigns.
She collaborates closely with both the client and the wider Drury team to plan communications activity, roll out client campaigns, secure media coverage and monitor campaign activity. She has experience helping clients tell their story across channels including creating engaging content for digital and social channels. In addition, Claire assists companies in managing their online reputational challenges beyond traditional media.
Claire joined Drury in 2016 upon completion of an MA in Public Relations from Dublin Institute of Technology. In 2021, she completed a Graduate Certification in Business Management from Dublin City University. She also holds a Bachelor of Arts in Contemporary Culture and Society from Dublin City University.
Conor is a Client Executive with Drury’s Financial Communications team and across a broad range of public and private clients including CRH, Flutter, Kepak and Sisk.
A graduate of the MSc Marketing course at UCD Michael Smurfit Graduate Business School, Conor is a keen consumer of business and current affairs media. Prior to his Master’s degree, he completed a BA in International Business and Spanish at Technological University Dublin (formerly DIT). This undergraduate degree included an Erasmus year where Conor lived in Bilbao for six months while working as an English Language Assistant.
Conor has very strong interpersonal skills and excellent communication, leadership and collaboration qualities.
Managing Director of Public Affairs and Regulatory
Danielle was appointed Managing Director of the Public Affairs and Regulatory division in 2022. She specialises in public affairs and corporate communications, developing strategic public affairs and communications campaigns for clients across the health, energy, technology, and the not-for-profit sectors.
She works with clients to support them in delivering their message across all channels including creating engaging content for digital and social channels. She advises clients on managing their online reputation and presence beyond traditional media.
Danielle has vast experience in political and regulatory affairs having spent a number of years working as a Political Advisor for Sinn Féin in Leinster House with a focus on equality and justice issues and as a Policy Advisor to the representative body for charities in Ireland.
She holds a Degree in Politics and a Masters in Law from Queen’s University Belfast.
Deirdre joined Drury in January 2022 and currently works on a number of accounts spanning corporate and public affairs clients.
Since joining the team at Drury, Deirdre has displayed a strong understanding of the media and political landscape in Ireland, stakeholder engagement, and media relations.
Prior to joining Drury, Deirdre completed an MSc in Political Communication at the University of Glasgow and was involved in several Green Party policy and communications initiatives. She also holds a BA in European Studies from Trinity College Dublin, and previously completed an internship in the European Parliament.
Deirdre currently works across client accounts that include Amazon Web Services, ESB, Electric Ireland, Fexco, Flutter, Mars, and Wind Energy Ireland.
Senior Client Executive
With experience and qualifications in journalism and digital marketing, Erin is passionate about telling businesses’ stories across multiple platforms. Prior to joining Drury, Erin worked six years with StoryLab, managing and creating social media campaigns for a range of clients.
Since joining Drury in December 2021, she has been working on clients such as the Road Safety Authority, Science Foundation Ireland, Henkel, Ballygarry Estate, Hotel and Spa, providing support with media relations, social media, and event management.
Erin is currently studying for a Master’s in Social Media Communications with Dublin City University, where she is researching social media’s impact on society, behaviours, habits and identities, its role in the spread of disinformation, and its increasing domination in the media and communications field.
In 2019, she was nominated for the Content Marketing Rising Star Award in the Irish Content Marketing Awards. Erin also holds a BA degree in Journalism from DCU, and a diploma in Digital Marketing from the Digital Marketing Institute.
Eugene joined Drury in May 2023 as interim Financial Controller, with almost 20 years’ experience in the accounting profession. He trained with Deloitte before moving into the Education Industry. Over the past 15 years, he was working with the Royal College of Surgeons in Ireland in both their Dublin and Bahrain campuses, providing financial stewardship and support to a wide range of stakeholders.
Eugene has experience overseeing all aspects of the finance function with emphasis on driving policies and procedures to maximise efficiencies where possible. Outside of the office, he has a keen interest in cycling and badminton.
Eugene holds a BA in Accounting & Finance from DCU. He is both ACA and ITI qualified and a member of Charted Accountants Ireland and the Irish Tax Institute.
Evelyn joined Drury in 2022 as Office Manager where she works closely with the Finance and Leadership Teams. In this fast-paced office environment, she is responsible for overseeing and implementing all administrative activities, IT support, induction of new hires, and coordinating office administration procedures for maximum effectiveness, efficiency, and safety.
Prior to this, Evelyn spent four and half years as the Health and Well Being Coordinator in Ballyroan Community and Youth Centre with responsibility for implementing the Centre’s Health and Well-Being strategy across a wide range of projects including its Active Retirement Group, Men’s Shed and Meals on Wheels Projects.
She holds a master’s degree in Public Relations and a master’s degree in Sociology and spent almost a decade working in PR in Fleishman-Hillard’s Corporate and Financial team in Dublin.
Director, Financial Communications
Gavin McLoughlin is a Director in Drury’s financial communications division.
An award-winning broadcaster, he has almost a decade’s experience as a business journalist across print and broadcast media.
Gavin helps a wide range of clients to develop simple, interesting and effective messaging. He specialises in making technical concepts easy to understand, while scrutinising material with journalistic rigour.
Prior to joining Drury he was deputy business editor at national radio station Newstalk, winning ‘Business Podcast of the Year’ at the 2021 UCD Smurfit School Business Journalism Awards. He was a regular contributor to programmes including ‘The Pat Kenny Show’, ‘The Hard Shoulder’ and ‘Newstalk Breakfast’, and a regular presenter of ‘Breakfast Business’. Gavin draws on his extensive experience to help Drury clients prepare for media interviews.
He has also worked as business news editor of the Irish Independent and business correspondent at the Sunday Independent, where he focused on unearthing stories from his network of contacts.
Gavin has also previously been shortlisted for the Financial Times/McKinsey Bracken Bower prize, for best business book idea by an author under 35.
A native of Dublin, Gerry has a wealth of experience in the public affairs arena, straddling the political and public sector environment. He advises clients on messaging and communications strategies across all channels.
Gerry was Political Director with Fine Gael from 2003 to 2009 where he worked closely with the party leadership and contributed to the party’s political recovery. He retains close contacts across the political spectrum.
During a 20 year career in the civil service he served as an Adviser and Private Secretary to a number of Ministers. Gerry was Director of Government and Media Relations at the Institute of Chartered Accountants from 1997 to 2002 and he was responsible for Communications at PIAB before he joined Drury.
Gerry advises a large number of clients on policy and political issues and developments He also provides strategic advice to clients who want to develop or sharpen their message. He is a highly experienced media trainer and has assisted some of Ireland’s leading figures, from business, the state sector, NGOs and politics to prepare for major interviews.
With over eight years’ experience in Public Relations, Grace’s knowledge of the media is extensive – in both traditional and digital. She is an expert in the area of media relations, supporting both proactive media engagement and reactive press office services for a range of clients.
At Drury, Grace has worked with clients including the Road Safety Authority, Musgrave, Enterprise Ireland, Royal Institute of Architects of Ireland, National Gallery of Ireland, Three Ireland, Commission for the Regulation of Utilities, Amazon Web Services and Workhuman. Prior to returning to the business in 2022, Grace held the position of Public Relations Manager at Lidl Ireland and Northern Ireland. While there she was responsible for the development and execution of seasonal consumer campaigns, leadership team media engagement and the day-to-day management of the press office.
Grace has a keen understanding of delivering client’s messages. Through her experience in a variety of sectors, Grace has developed key contacts and relationships with journalists across the Irish media landscape. She is trusted by clients and journalists alike to identify a good news hook and work collaboratively with both sides to tell the client story.
Grace holds a BA in New Media and English from the University of Limerick and a MA in Journalism and Media Communications. She also holds a Certificate in Online Marketing and Digital Strategy from Griffith College Dublin. She recently completed a PRII Certificate in Public Affairs.
Senior Digital Executive
Laura joined Drury in 2022, joining our expanding digital team as Senior Digital Executive. Laura works across a range of Drury clients on digital and social campaigns including paid social, paid search, social listening, and digital content creation and planning. Some of the client social channels she manages include the RSA, Henkel, SFI, and CRU.
Laura brings a wealth of experience to Drury including managing and monitoring paid social ad campaigns across social platforms, working on brand and media partnerships, newsjacking, copywriting, and email marketing.
Prior to her joining Drury, she worked at Guaranteed Irish where she was responsible for executing fully integrated B2B & B2C marketing and comms activity to promote, retain and grow the Guaranteed Irish business membership network through various sector-wide campaigns, social media, regional events, webinars, CSR projects, media & brand partnerships.
Laura also holds a BA in English Literature and History from Trinity College Dublin.
Leon recently joined the Drury’s finance team as accounts assistant. Prior to joining Drury, he worked as a bookkeeper in the retail sector where he gained a vast wealth of knowledge in Accounts Payable.
Over the past few years, Leon has developed many professional skills which have provided him with the tools to support the financial team at Drury.
Leon holds a Postgraduate Diploma in Accounting from GMIT. He is currently working towards his ACCA qualification with the end goal of becoming a qualified accountant.
Morwenna is a Director with more than 13 years’ communications experience in corporate, public information and B2B PR.
Having extensive expertise in developing and delivering communications strategies, Morwenna advises her clients on reputation, issues and crisis management, B2B communications, senior management counsel and public information engagement.
She devises, implements and delivers communications strategies across owned and earned platforms, developing integrated campaigns and multimedia content. Her clients include Science Foundation Ireland, Enterprise Ireland, Cairn Homes plc, the Road Safety Authority and Irish Life.
She has a proven track record in executing effective PR strategies and has been involved in a number of campaigns that have won PRII Awards of Excellence. Morwenna led the Science Week team that won Gold for Smartest Content Strategy category in the An Post Smart Marketing Awards in 2019.
Morwenna is passionate about the importance and role of effective communications in delivering on an organisation’s business objectives. She is a former member of the Public Relations Institute of Ireland’s National Council.
Morwenna holds an honours degree in Geography and Sociology from UCD and a diploma in PR and event management from Fitzwilliam Institute.
Orla is an Accounts Assistant at Drury, she joined the team in 2019 having previously worked at major multinational corporations including Ixia Technologies and Live Nation Entertainment where she was responsible for credit control and invoicing.
Orla has experience working in finance across a range of different sectors. This experience has enabled Orla to work with the Drury finance team in accounts receivable and payable, professional fees invoicing and monthly accounts reconciliation.
Her diligence, organisational skills and keen eye for detail ensure Orla consistently delivers precise results in a reliable and efficient manner.
Orla has achieved her Accounting Technician Ireland qualification and is currently pursuing her ACCA qualification. She previously attained a bachelor’s degree in Marketing and Business Computing.
Orlaith joined Drury in October 2019 having worked as a financial accountant in the NTMA, ICON plc, AIG and the CIF and is responsible for the daily management of the finance function.
Orlaith has over nine years’ finance experience having worked in a broad range of industries. This experience allows Orlaith to support all areas of the business be it in a commercial or financial capacity.
Her attention to detail and communication skills effectively enables her to deliver accurate results each month.
She is an avid Dublin GAA fan and can be seen travelling to all corners of the world during her time out.
Orlaith pursued her studies through DBS and is ACCA qualified.
With three decades’ experience in corporate and financial public relations, Paddy Hughes has advised and worked with the boards and senior leadership teams of foremost national and multinational companies across a range of sectors. He advises clients in relation to a broad range of corporate reputation related activity specialising in C-Suite Counsel, Financials Situations, Restructuring, Litigation and Crisis Management. He does so, collaboratively with clients, to develop strategies that are executed in a planned and integrated manner across traditional, digital and social channels.
In recent years Paddy has worked with the Boards and leadership teams of clients such as: Applegreen Plc, Aurivo, ESB Group, FBD Insurance, Henkel, Irish Cement, John Paul Construction, Kerry Co-Op, Ornua, McCauley Pharmacy Group, Sisk Group and Tourism Ireland.
Having worked for a number of years as press officer with a major multinational, Paddy joined Drury in 1996 and was appointed to its Board in 2005. In past years, Paddy has led the firm’s corporate communications practice and has led the firm on a number of occasions as Managing Director in an acting capacity. In August 2020, Paddy along with the firm’s Managing Director, Chairperson and Finance Director undertook an MBO of the business, acquiring Drury from Omnicom, the global marketing communications agency. Paddy is a former board director of the Public Relations Consultants Association, a Fellow and former President of the Public Relations Institute of Ireland (PRII).
Senior Content and PR Executive
Rachel joined the Drury team in April 2022 as a content, social media and PR executive where she works on B2C and lifestyle activity with clients such as Beiersdorf, Nivea and Eucerin. A Dublin native, Rachel completed a BA in Journalism at DCU and is currently finishing an MSc of Public Relations and Strategic Communication, also at DCU.
Rachel is a digi-fan who always sees the value in the incorporation of social into communications campaigns. She spends her spare time scrolling Instagram and TikTok feeds to spot the latest influencers and trends, her favourite content includes lifestyle, beauty and environmental activism.
Managing Director of Campaigning
Rob joined Drury in 2015 having worked as a Corporate Affairs Consultant for top 10 UK PR firm MHP Communications in London and then as Public Affairs Manager for Newham Council, London.
Rob manages the public affairs and corporate communications and stakeholder engagement and digital activities for clients in numerous sectors including infrastructure, housing, tech and energy.
Rob has significant experience of preparing and implementing communications and public affairs strategies and plans and advising on ongoing communications issues and crises for clients.
Rob advises clients on managing their online reputation and presence beyond traditional media, working with clients to support them in delivering their messages across all channels including creating engaging content for digital and social channels.
Rob has over ten years’ experience of advising on the built environment, place-making and significant development projects. Rob currently works across a range of clients including Amazon Web Services, Netflix, Workhuman, Global Student Accommodation, ESB and the National Concert Hall.
Rob holds an MA in Public Affairs and Political Communication from DIT and a BA in English and History from UCD.
Saara joined Drury as a Director on the campaigning team in 2023. Before joining Drury, Saara worked in strategic communications for the Finnish government, and the EU Commission, for over 10 years. Her last role was Head of Communications at the Ministry of the Interior of Finland.
She has planned and executed communications for numerous government reforms, legislative projects and public campaigns. She has a proven track record of managing high-profile crisis communications ranging from COVID-19 to reputational and political issues. Saara also has extensive experience in stakeholder engagement, social media and communications training.
Saara works with clients to make sure all communications initiatives serve a purpose and are rooted in the organisation’s strategy. She is passionate about creating multi-channel communications strategies that are impactful, engaging and deliver on the organisation’s business objectives.
Saara holds an MA in English Philology from the University of Helsinki and a professional qualification in digital communications and marketing.
Sinead has over 20 years finance and commercial leadership expertise. Prior to joining Drury in 2007, Sinead held finance positions in the banking and energy sectors in Ireland. Sinead is the Finance Director, and Company secretary along with oversight of the support services of the business including IT and HR.
Sinead’s understanding of the role of communications in business makes her a valued support to our clients as well as guaranteeing the excellent financial performance of Drury.
Sinead holds a BSc in Finance from Queens University Belfast, is ACCA qualified and a fellow member of the ACCA. Sinead holds a Certificate in the Chartered Director Program with the Institute of Directors and is a Non-Executive board member of the Irish Nutrition and Dietetic Institute. Sinead is a member of the management team that completed the MBO of Drury in 2020.